WHAT IS THIS? NClimate Toothpaste is an eye-popping conversation starter about climate action groups. The scale of climate change seems overwhelming. Incredible organizations are working to mitigate it. These folks need your help. Climate Toothpaste is here to help you, help them.
4 out of 5 climate activists recommend Climate Toothpaste.
IT'S NOT TOOTHPASTE! NSorry! The box is a totally unexpected, funny way to spark converstations about everybody's least favorite topic: climate change. Inside the box is the Activist Activator letter, which tells you about climate groups in your home state, and tips to reduce your carbon footprint.
WHY TOOTHPASTE?! NI just published a fun article on Medium that answers this question. Why Toothpaste? The Tooth About Climate Toothpaste.
Toothpaste requires access to potable water. Water supplies are under threat from climate change. Another way to put it is: Without water, we won’t be able to use our toothpaste. Then our teeth will fall out and everyone will have bad breath AND we’ll be out of water. Let’s not go there.
WHAT DO I DO WITH IT? NPrank friends or family...Give it as a gift...Have fun! The best part is the Activist Activator letter inside, that educates about climate action.
THE PROJECT IN CONTEXT NClimate Toothpaste merges my artwork with my climate activism. My art (heidicody.com) critiques consumer culture. With Climate Toothpaste, I’m drawing attention to an important issue by subverting an internationally recognized brand. This project educates about climate action, and increases volunteerism in the climate movement.
RISKS NThere is always some risk with appropriation of trademarked imagery. As heidicody.com plainly shows, this is how I critique consumerism. This pseudo-product actually raises brand awareness. My advisors tell me that the biggest risks would occur if someone were to install Climate Toothpaste in a grocery store. The risks are trespassing, and confusing customers. I cannot publicly endorse that type of crazy activity.