Interested in how I help climate groups? Yay. Download this pdf grant application (red icon) to see what I'm up to.
Chesapeake Climate Action Network interns using Climate Toothpaste at Zero Hour's Climate March Art Event in D.C., 2018
Heidi in her Dr. Obvious, PhD
lab coat at #youthclimatemarch
WHAT IS THIS? NClimate Toothpaste is a fun, low-cost art object by artist Heidi Cody. It connects
people who care but are not active on climate change, to climate groups that need help. The scale of climate change seems overwhelming. Incredible organizations are working to mitigate it. These folks need your help. Climate Toothpaste is here to help you, help them.
WHAT'S THE PLAN? NI give Climate Toothpaste to climate groups, who use them to spark conversations about everyone's favorite topic: climate change!
Climate Toothpaste makes outreach fun.
4 out of 5 climate activists recommend Climate Toothpaste.
IT'S NOT TOOTHPASTE! NSorry! No actual toothpaste changes hands. Instead, the box presents the urgency of the climate problem in an unexpected, funny format. Inside the box is a message about how you can connect with national and local climate organizations. (You can swap out this letter for something else; the box has recloseable ends.)
IS IT WORKING? NYes! Climate Toothpaste is fantastic at starting conversations. In OR and WA, Climate Toothpaste delivered letters (as inserts) directly to legislators about pending carbon pricing legislation. The legislators loved it. Camila Thorndike, co-founder of Oregon Climate said, "Climate Toothpaste, you got the attention of the entire legislature!"
THE PROJECT IN CONTEXT NClimate Toothpaste merges my artwork with my climate activism. My art (heidicody.com) is a running critique of consumer culture. With Climate Toothpaste, I’m drawing attention to an important issue by subverting an internationally recognized brand. This project educates about climate action, and increases volunteerism in the climate movement.
WHY TOOTHPASTE?! NToothpaste requires access to potable water. Water supplies are under threat from climate change. Another way to put it is: Without water, we won’t be able to use our toothpaste. Then our teeth will fall out and everyone will have bad breath AND we’ll be out of water. Let’s not go there.
WHAT DO I DO WITH IT? NGive it as a gift...Place it in medicine cabinets of friends or family...Leave it in unexpected places...Have fun with it! Help get it to the climate activists who can use it best, by purchasing Climate Toothpaste boxes, and my cool hats and t-shirts.
RISKS NThere is always some risk with appropriation of trademarked imagery. As my website heidicody.com plainly shows, this is how I critique consumerism. This pseudo-product actually raises brand awareness. My advisors tell me that the biggest risks would occur if someone were to install Climate Toothpaste in a grocery store. The risks are trespassing, and confusing customers. I cannot publicly endorse that type of crazy activity.